Blog
lessons & thoughts on content strategy from real-world experience
The Emotional Battle of Content Marketing: Tackling the Thoughts that Hold You Back
TL;DR: Common negative thoughts founders with content strategies feel, and how to overcome them.
The Best Content Strategy Goals for Each Startup Stage
TL;DR: Content Strategy goals should be tailored to the stage of the startup. Here are some common goals by stage.
Your Content Funnel Is Incomplete: 3 Stages Required for Success
TL;DR: Your content funnel needs to include content for all three phases of the funnel. Here’s a breakdown with examples.
How to Make Sure Your Content Doesn't Annoy Everyone (and Actually Adds Value)
TL;DR: Don’t let your content strategy fall into any of these no-no’s.
Never Run Out of Content Ideas Again: 12 Dynamic Types to Captivate Your Audience
TL;DR: There are a lot of types of content you can use to keep your content fresh and valuable.
The Indisputable Laws of Content (and how to leverage them to grow your brand)
TL;DR: Follow these laws of content and you’ll see the impact of your strategy improve. Break them, and, well… don’t break them.
These 5 Content Strategy Mistakes are PAINFUL! (From Experience)
TL;DR: I made these mistakes so you don’t have to.
Why Sales and Content Aren’t the Same
TL;DR : Content WORKS, but it is not a substitute for a strong sales process.
Crucial Factors That Define an Effective Content Strategy
TL;DR: Define these factors before launching your content strategy. Post launch? Evaluate them ASAP!
Are You Focused on the Wrong Things? The Lane Audit
It’s so easy to get caught up in the day-to-day as a leader. The Lane Audit is the tool I wish I had to help me ensure I was moving the right things forward and not constantly wasting time worrying about focusing on the wrong things.